Concept developer & Visual Thinker
CRIMINAL
CREATIVE DIRECTION-ART DIRECTION-BRAND MANAGER-CONCEPT
WORK: 2020-2025
Combina los sabores más característicos del México popular con una estética y actitud neoyorquina, dando como resultado una propuesta gastronómica tan intensa como memorable.
Más que picante: una experiencia criminal.
Indulgente, callejera y disruptiva — rompe con la rutina y se adapta al momento:
anytime, anywhere, everyday.
Bold and provocative brand made for mischievous minds and fearless appetites.
It brings together the most iconic bites of popular Mexican street food with a New York–inspired edge, creating a culinary concept that’s hot, unapologetic, and unforgettable.
More than spicy — it’s a criminal experience.
Indulgent, disruptive, and made to break the routine:
anytime, anywhere, everyday.